I'M

Jennifer Purucker-Lander.

E&I Design and Marketing,LLC
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J

For as long as I can remember I have been interested in anything that required me to think ‘out of the box’, to generate something different.

 

I have been creating, implementing visions, ideas, and marketing strategies for 20 plus years.

I have, over the course of my career, designed websites for small businesses, email blasts, marketing and branding materials, training guides, annual reports, magazines, post cards and letters to name a few. I have worked with large corporations, small businesses, and ad agencies, creating for the likes of Continental and the Houston Reliant Dog Show. I have also done PR, Radio, Television and Photo-shoots for branding and multi-media campaigns.

 

When I’m not working, I am usually spending time with my children and our dogs. We love going to the park, rock climbing, fishing or attending football games to support my son and cheer for his team...

01 PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE

WORDPRESS

75%

CAPTIVATE

70%

INDESIGN

95%

PHOTOSHOP

85%

ILLUSTRATOR

80%

MAIL DESIGN PRO

85%

MS OFFICE

90%

CONSTANT CONTACT 
MAIL CHIMP

90%

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

2018

TARGET HOSPITALITY

DIRECTOR OF MARKETING

• Re-Branding of a major acquisition. Re-branding of the combined entity prior to a billion dollar IPO.

• Created roadshow materials for IPO

• Created, edited video for IPO and NASDAQ opening

• Partner with the Chief Commercial Officer to build marketing strategy inclusive of PR, social media,
digital, print, out of home etc. for 25 communities 

• Create, maintain and manage budget, evaluate and develop marketing strategy and marketing plan, tailored to each unique region

• Saved $1.2 million dollars by taking over previously outsourced jobs and vendor re-negotiations

• Track Analytics and ROI

• Create board decks and corporate power point presentations

• Ensure that the brand, messaging, product and
services were always presented professionally and creatively

• Responsible for content creation and management including digital asset manager and video content spot creation. Directed photo-shoots and edited all photos and videos for major acquisition

• Responsible for and create corporate guidelines and branding

• Supported commercial sales team and 25 communities with all marketing materials and print needs

• Responsible for and maintain the company website & IR site through content population, updates, workflow configuration, list segmentation and integration, SEO etc.

• Create and maintain social media presence on all platforms and mediums

• Work directly with all vendors, partners and promotional partners

• Create, manage, plan and execute events, trade shows

2017-2018

SYSCO FOODS

Graphic Designer/Menu Services

Created, revised client menu's.

Created multiple corporate templates using Power Point for end user modification, adhering to brand standards. 

2016-2017

2017

EXECUTRAIN HOUSTON
SOLOLEARNING

Creative Design Lead

Creative lead in re-branding the company.

 

Design all Marketing Materials, Business Cards, Website, eMail Blasts, Social Media, Flyers and Course Catalog

Design e-Learning modules

BAKER 1 DESIGN

Creative Project Manager

Communicated, tracked and managed job status, creative check-in reviews, deliverables and approvals from project kick-off
through completion

 

Generated and maintained project

timelines and budgets

 

Managed and maintained editorial, art, design, legal and brand
approvals for all creative requests

 

Communicated project direction and deadlines to both internal

and external resources

 

Managed creative and marketing submissions, revisions, comments, and approvals

 

Managed, updated and provided weekly status report to creative leads

and design team

 

Produced high-quality marketing and promotional materials for web and print

such as signage, vicinity maps, social media, corporateidentity, websites, direct mail, flyers, newsletters etc.

2013-2016

E&I DESIGN AND MARKETING

Director of Design

Principle- Graphic Designer for Automotive Direct Mail industry producing over 500,000 pieces of mail a month

 

Managed multiple designs monthly from

8-page magazines, post cards, invitations, letters, email blasts, websites, etc..

2007-2013

2003-2006

BQR ADVERTISING

Marketing Coordinator/Graphic Designer

Handled Public Relations responsibilities

Maintained Media Lists, coordinated

events and publicity

 

Supported all BQR accounts by creating and monitoring budgets, radio and television
media buying

 

Provided administrative support to arrange onsite and offsite meetings with customers

 

Assisted with design support, ad placement, invoice verification and proposal preparation

 

Negotiated make goods, maintained office computers, and ordered all office supplies
and equipment

 

Assisted with back-up design support

GENESIS MARKETING

Account Manager/Graphic Designer/HR 

Managed multiple accounts  from sales process through design concepts

training and reports

 

Assisted in analyzing, ordering, merging and uploading mail lists for one million plus

pieces of mail per month

 

Assisted Art Director in over flow of art designs, mock-ups, presentations

and proofing

 

Account Management for top sales team

and Director of Sales

 

Provided new hires with all medical, dental, 401K information, company policy

and procedures

 

Helped create and train new personnel through Onboarding process

 

Researched and implemented cost effective tools to manage sales team and provide
company with ways to better brand

the product

 
 
 
CONTACT

Need Creative help?

Need some Marketing direction and/or support?

Let's talk.....

EandiCreative@gmail.com

Tel: 713.380.7822

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